About the Soccer World Cup Blog
The world of professional soccer does not make headlines solely on the field–headlines are made off the field as well. Of course, when players are injured, teams are eliminated, or titles are won, it’s news. In professional soccer, what happens on the field doesn’t stay on the field, especially when it has potential to impact the 2010 FIFA World Cup South Africa.

Professional soccer is creating more buzz than it ever has away from the field. Key players are moving—to new countries and new teams—with new sponsors chomping at the bit. Big companies are doing everything they can, including buying small companies, to ensure their dominance of the global soccer scene at the World Cup. Everyday, team nicknames are being debated, captains are being named, and rivalries are being ignited. All the while, the anticipation of the next World Cup continues, bringing with it all the drama that unfolds as the world waits to see the 32 competing teams take center stage.

Fans of professional soccer want a look inside. They want to know the ins and outs of the teams and players on the pitch and behind the scenes. There’s no better place to find it all than here on this Soccer Blog. For many of us, it’s the best way to South Africa.

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• Just three days to go, and then the party’s on! The first tantalizing details on the dependably over-the-top World Cup opening ceremony are now out. This Friday in Munich, Reuters reports, the festivities will feature a parade of 170 World Cup-winning players, including Pele, Maradona and all 22 members of West Germany’s 1974 world championship […] Comments Off

• Despite our distaste for the faux-viral video as an advertising form, it has to be said that some of the skills shown off in the Nike ads — currently in heavy rotation on Fox Soccer Channel here in the U.S. and, apparently, just about everywhere else on the planet too — are pretty amazing to […] Comments Off